May 17, 2012

Planning Your Own Tour

Thanks to the use of the Internet, technology, and those that believe every artist should have a chance, there are now opportunities for being an indie artist.  If you have music that you want to promote, a CD or are just starting out, you can use the tools and information available to you in order to do what you want.

Not only does playing your music when and where you want include finding local places.  You also have the ability to plan your own tours.  One of the great ways to do this is through Sonicbidz.  This is a consolidated area that allows artists to sign up for places that are asking for artists around the world.  All you have to do is go to their website, find the opportunities and start signing up.  Several indie artists have made their way by using this kind of source.

If you are unable to play in your local area, or are sick and tired of being the local band, make yourself national.  With things like these, you have the ability to make your own route and go to places where you know your music will be a success.

Legends of Indie: Sonic Youth

Even if one is not really familiar with indie music in particular, most rock music fans in general the odds are that at some point you have heard of Sonic Youth. The band is synonymous with indie music (which of course means that they enjoy the paradigm of being considered passé by some indie fans) and have had a huge influence in the music industry as well, albeit at some distance removed.

Sonic Youth has been around for more than two decades, and the passing of time has seen a lot of changes both in the music the band puts out and the line-up. Perhaps the ever-changing format is a good reason for the band’s continued relevance in the indie scene.

Perhaps one of the best lessons that indie fans can take from Sonic Youth’s example is not labeling success within the music mainstream as a sell-out. This does not mean that they laud the musical integrity of bands like the Backstreet Boys, far from it. But Sonic Youth, unlike many indie fans, seem to know where the boundary is between artistic sell-out and a genuine desire to offer one’s message to a larger audience. This has been demonstrated throughout their history, in moves such as encouraging Nirvana to work with Butch Vig and in touring with Pearl Jam (as a supporting act, no less!).

Sonic Youth has also been recognized on a national level, with the induction of Daydream Nation into the Library of Congress’ Recording Registry.

Sonic Youth are probably the best example of a band that continues to successfully walk the fine line between the indie and big music scenes.

Effective Indie Promotion

One of the hardest things about choosing the independent route for any artist is how to get your product out to the masses. Rejecting the road the big labels have paved (and blocked!) means that you retain control over your product, but it also means that all of the advertising techniques used by the big guys to flood the market with the latest “hit” are not available.

It used to be that independent musical artists could start with their local scene and create an “in” to bigger fame that way, a sort of osmosis effect. However, the modern era has seen a huge rise in conglomeration, where most radio stations, even those touted as “local”, are in fact owned and their programming controlled by corporations. Like the big labels, these media giants have business, and not necessarily quality, governing the bottom line.

Without being able to count on a lot of local support in the form of airplay, independent artists are now forced to rely on the other tool to get their message out: touring. Again, the life of an indie group in this area is made more difficult due to the lack of support. Venues need to be sought out and sealed by the band or individual themselves, and events are hard-won.

Battle of the bands competitions and side stages at major music festivals have also proved to be effective marketing tools for the promotion of a band’s music. It may take a lot of time and effort, but a relentless touring schedule may be the only avenue left for an indie band to make their mark.

To a Different Groove

A hot new musician is on the rise. Edward Thurston, independent artist, has come out with his first album, Soundtrack of Life which is sure to hit the top.

Thurston was born and raised in Miami, Florida, but has been in the Denver area for the past four years. His background includes studies in music from his back yard to his drumming profession with a variety of bands.

This particular album is a mixture of dance beats, polyrhythmic beats, and some great sounds mixed with unique tunes. Thurston doesn’t stop at a regular C scale. He also mixes in jazz scales, sounds and authentic beats and scales from various cultures. More than that, this album has great messages that are in every song, all which are used to uplift and send messages of purpose.

Not only did Thurston put together this album as an independent artist, but also was able to record all of the various parts with little help and with the opening of his own studio, Artist West Records. He is now working to record other musicians in their endeavors to heighten their musical careers as independent artists.

If you would like to send inquires, hire Thurston for part of a tour, or to download pieces of Thurston’s album, please go to: www.edwardthurston.com.

Offering Freedom Through Internet Radio

Music is going through some amazing and great changes at this time in history. It is becoming ‘decentralized’ from the culture and expectations that most have been exposed to. One of the most fascinating ways that music is doing this is through the use of Internet radio. This is offering a new freedom to artists and listeners everywhere. The great advantage of having Internet radio in any genre is that it is not limited. Most radio stations are controlled by recording studios that pay local and national stations to play specific artists and specific songs. Internet stations don’t have ‘payola’ taking over. This gives indie artists everywhere a venue. It also gives listeners everywhere a refreshing beat and better options. If you haven’t found Internet radios with indie artists, it is time to start looking. This is a great way to get and find exposure for any type of genre. The time is coming when recording companies and local stations will end up completely selling themselves out. In exchange the Internet will provide new possibilities for offering music.