Updating Fans with Newsletters

Newsletters are the most effective way to keep your fan base informed of what you are doing.

Newsletters are the key for promotions and are very cheap to produce using today’s technology. Most of your fan base is quickly becoming internet knowledgeable and they are using the computer to communicate and find out what’s going on with the artists that they support.

E-Newsletters are coming into vogue because it saves indie groups money to produce these newsletters. Your newsletters should have the same information as your web-site but in short form, which should include: band photos, performance schedule, music reviews, news, articles, song lyrics, band contests, merchandise and contact and booking information.

Your newsletter should entice your fans to come to your web-site so that you can sell them your product or music. You can use your newsletter as a marketing tool to give away free stuff, announce fan contests and test new songs.

Your newsletters should be active customers that frequently visit your site, buy your music and attend your shows. Your inactive fans might receive a newsletter with current information about the band in it every six months.

So newsletters can help you keep your current fan base informed and add more people to it.