Building an Indie Name
Thanks to technology, integrated communication services and other ideas, there isn’t a need to have a million dollars in order to make it! Instead, you can find your own way as an artist with close to nothing. How?
The idea is to network. This is your best market and the easiest way for you to find what you need. Every business or marketing person knows that the way to succeed is through word of mouth. Whether you are just beginning or trying to get to an international level, make sure everyone knows.
Word of mouth includes getting involved in musical things in your community, supporting and finding other artists, collaborating and showing up at networking meetings every once in a while. By doing even one of these, you will have the ability to grow with your name and concept. Before you know it, you won’t have to do anything for your phone to keep ringing for gigs and requests for CDs.
Beyond the value of gold is the value of a good name. When working on your Indie career, keep this in mind and start talking.
January 6th, 2008 at 6:50 am
If you’re reading this, you must have an internet connection, so don’t forget online networking! Not just myspace - that is very cluttered now, but also facebook, bebo, and, most importantly, local ’scene’ forums.
Find out where your audience hangs out online, and use that as much as possible - if people remember your name, they’ll be more likely to nip in to one of your gigs if they notice you’re performing that night.