Cute Is What We Aim For
In the world of indie music, Cute Is What We Aim For is a relative newcomer, since the band was put together about two years ago. Shaant Hacikyan and Jeff Czum of Cherry Bing joined forces with Fred Cimato and Tom Falcone to form CIWWAF (sorry, I just had to try the acronym). Other changes in the early months of the band’s existence included the exit of a fifth member, Chris Flury.
The musical product that emerged from this new lineup puts heavy emphasis on lyrics, as the opening lines of The Curse of Curves well indicates. You will find puns and various play-on-words phrases sprinkled throughout the song list. In addition, Cute Is What We Aim For relies on visual communication to get its message across. Clear, well-edited video may be one of the most important marketing tools this group has.
But some Cherry Bing fans and indie music aficionados find the group a bit too "cute" for their own good. One such complaint centers on the use of Auto-Tune, a pitch-correcting software program that purist musicians feel gives an artificial boost to recorded music.
In spite of managerial problems and overuse-of-technology accusations, Cute Is What We Aim For put out a debut collection in 2006 called "The Same Old Blood Rush With A New Touch." The most recent single, "The Curse of Curves" came out in February of this year.
Tags: indie, independent music, indie music, cute is what we aim for, music
Cute is what we aim for which is kind of messed up because there are alot of unattractive talented people out there like hootie and the blowfish!
Point well taken but that was something that actually worked against them so.. now we have an industry that is more focused on a look before they are the talent. Not GOOD!
Willy, the music industry being focused on looks is nothing new. But usually it’s the big wigs that do this, and then market and make money off the looks of the artists ( a perfect example is Britney Spears).
As far as Cute is What we Aim for, well the aimed and missed the target as far a music is concerned. I’m not too impressed.