This effort is “self-produced, engineered, performed, arranged and written by Lonnie Trevino Jr. in the indie pop genre,” according to the marketing material for this Texas resident who moved to Los Angeles. The work is titled IndieGO, a nice play on words. Trevino has apparently spread the word somewhere along the line that he is attempting “to distance himself from the music industry as we know it.” I’m not sure just where that comes from, but it is a rather ambitious career move.

Listening to “Perish” I don’t get the feeling that the separation is anywhere near complete. The straight-forward beat and “don’t cry for me” lyrics are good, but not knockout stuff, as I expected. Trevino did all the work on this effort, so he should be commended for that. “Each song was written in about a day then recorded in full the next day with the exception of “Lucky Girl” which took a few months and was the last to be completed.” The tune “Chemical” is a better song. It has some intestinal fortitude. Trevino lists The Beatles, Cheap Trick and Lenny Kravitz’s Baptism CD, (in which Lenny plays the majority of the instruments, produces and writes all of the songs) as major influences.

Lonnie Trevino Presents on MySpace

Tags: independent music, indie, lonnie trevino presents, music, indie music